FOR IMMEDIATE RELEASE
May 18, 2009

Rogers Introduces Illuminated Advertising Solutions

Chandler, AZ - Rogers Durel Division introduced an innovative Finishing Center model for use by graphics printers. The new Finishing Center model, employing Rogers’ thermal transfer and screen printing technologies, allows printers to produce thin, flexible, bright and animated backlit signs for a wide range of advertising needs.

This Finishing Center solution consists of the DUREL® Electroluminesent (EL) substrate, thermal transfer ribbon and programmable inverter. The thermal transfer printing process is quick and easy, and links a PC to the programmer box, inverter and sequencer. Graphics printers can go from design to sign in just minutes.

Rogers’ roll coated EL substrate, which contains a front electrode (FE), phosphor (PH) and dielectric layers, is available in roll widths of 15” to 30” but can be assembled into much larger areas using simple lamination and assembly techniques to enable all sizes of Out-of-Home (OOH) advertising to be backlit. Since there are no set-up costs incurred, printers can do efficient low volume runs or larger quantities ­ one, hundreds or even thousands of units.

Applications include Point-Of­Purchase (POP), banners and posters, automotive and transit wraps, and street furniture. Since Rogers’ solution can be ultra thin (0.5mm) and flexible enough to be wrapped around a column, numerous designs never before possible are now within reach.

Rogers has more than 20 years of experience in developing innovative solutions in energy efficient, EL backlighting systems and EL drivers. EL lamps have been used in the automotive and electronics industries for many years. Now Rogers has brought this experience and the benefits of EL Systems to the advertising industry!

Rogers’ RoHS compliant EL substrates and lamps are environmentally friendly and contain no heavy metals.

To download a copy of the new Illuminated Advertising Solutions brochure, or obtain more information on Rogers’ EL System visit www.rogerscorp.com/durel.

About Rogers Corporation
Rogers Corporation (NYSE:ROG), headquartered in Rogers, Conn., is a global technology leader in the development and manufacture of high performance specialty material products for a variety of applications in a wide range of markets including: portable communications, consumer products, communication infrastructure, ground transportation, and aerospace and defense. Most of the Company’s products are covered by trade secrets or patents. Rogers operates manufacturing facilities in Arizona, Connecticut, and Illinois in the U.S., in Gent, Belgium and in Suzhou, China. Asian sales offices are located in Japan, China, Taiwan, Korea, India and Singapore. Rogers has joint ventures in Japan and China with INOAC Corporation, in Taiwan with Chang Chun Plastics Co., Ltd. And in the U.S. with Mitsui Chemicals, Inc. The world runs better with Rogers.® www.rogerscorp.com.

The world runs better with Rogers. and DUREL are licensed trademarks of Rogers Corporation

Rogers Corporation
Chandler, AZ
Website URL: www.rogerscorp.com