FOR IMMEDIATE RELEASE
April 1, 2009

Rogers To Feature Illuminated Advertising Solutions at ISA

Chandler, AZ - Rogers will showcase its Lighting Solutions and Technology at the ISA International Sign Expo April 16-18, 2009 in Las Vegas, NV (Booth#4235.)

Rogers will shine a light on its 20 years of experience in developing innovative solutions in energy efficient, electroluminescent (EL) backlighting systems and EL drivers. Visitors can learn more about Rogers' highly reliable thermal transfer and screen printing technologies for selectively animated lighting used in a wide range of markets. Rogers' new lighting solutions, using DUREL® EL technology, is ideal for Point-Of-Purchase (POP) and transit displays for the out-of-home (OOH) advertising market.

Rogers will also introduce the GlowSkin® OnDemand Finishing Center model. Rogers’ new technologies will give any graphics printer the ability to produce thin, animated, compelling backlit signs that command a premium from advertisers and allow them to be a premier finishing center with the following benefits:

• Easy to produce ­ Using Rogers’ proprietary EL materials, any graphics printer can produce bright, effective backlit signs using familiar printing processes.
• From POP to Transit ­ The EL substrate is available in roll widths of 15” up to 30”. These can be further assembled into much larger areas using simple lamination and assembly techniques enabling all sizes of OOH advertising to be backlit.
• Short Lead-time ­ Rogers’ lighting solution allows the graphics printer to go from Design to Sign in moments.
• No Setup Costs ­ The thermal printing system enables low volume runs by eliminating high setup costs. You can print one, hundreds, or thousands of units.
• “Green” ­ Rogers’ EL substrates and lamps are environmentally friendly and contain no heavy metals.