FOR IMMEDIATE RELEASE
March 12, 2009

OAAA Reports Out of Home Revenue Down 4% in 2008

(Washington) ­ Out of home advertising industry revenue fell 4 percent in 2008, accounting for $7.0 billion in advertising revenue and performing better than the overall ad industry. In the fourth quarter of the year, out of home fell 15 percent, accounting for $1.5 billion in total advertising expenditures.

“The outdoor advertising industry performed better than most traditional ad segments in 2008”, said Stephen Freitas, chief marketing officer for the Outdoor Advertising Association of America. “Out of home advertising is well positioned for the new year, even in the midst of the recession. Advertisers are looking for ways to reach highly mobile consumers and out of home provides the most effective and cost efficient way to do so.”

Consumers continue to spend most of their waking hours in the out of home space, exposing them to out of home advertising. As other media fragment, outdoor advertising remains one of the best values in advertising, providing highly targeted marketing at a very low cost per thousand.

“The fundamentals of the outdoor advertising industry are strong,” said OAAA President and CEO Nancy Fletcher. “Historically, the industry comes out of recessions stronger than before and it is well positioned to do the same after this recession.”

OAAA issues full industry revenue estimates that include, but are not limited to, Miller Kaplan, TNS data on out of home, member company affidavits, and media projections based on a mix of recognized nationally syndicated data sources. Revenue estimates include billboard, street furniture, transit, and alternative out of home media spending.

For more detailed ad spend information, click here.

OAAA is the trade association representing the outdoor advertising industry. It is dedicated to leading and uniting a responsible outdoor advertising industry that is committed to serving the needs of consumers, advertisers, and the public. The nearly 1,000 OAAA member companies generate $7.0 billion annually in ad revenues, representing more than 90% of industry income, and donate space to charitable organizations in excess of $400 million each year.

Outdoor Advertising Association of America (OAAA)
1850 M Street NW Suite 1040
Washington, DC 20036
Phone: 202-833-5566
E-Mail: jgolimowski@oaaa.org
Website URL: www.oaaa.org