FOR IMMEDIATE RELEASE
October 15, 2008

Watchfire Offers Free Guide on How to Successfully Finance a Digital Billboard

INDIANAPOLIS and DANVILLE, Ill. - With financing and credit markets in the news, Watchfire Digital Outdoor (http://www.watchfiredigitaloutdoor.com) has developed a free informational guide that answers the top questions independent operators need answered about financing a digital billboard.

“Top Ten Things to Know About Financing Your Digital Billboard” will be available from the Watchfire booth #324 at the 2008 OAAA Operations Conference and Trade Show being held at the Gaylord Palms Resort and Convention Center in Orlando, Fla., October 16-18, 2008. The guide also can be downloaded at http://www.watchfiredigitaloutdoor.com/request-literature.aspx .

Written in an easy to understand Q&A format, the guide covers topics including: finance company options, tax implications of loans and leases, documents and information lenders will expect, how to structure your loan, how long it will take to recoup the cost of your investment, and more.

“Financing is one of the key concerns independent operators have when considering a digital billboard, and until now it was difficult to find a single resource that answers their questions,” said Darrin Friskney, director of Watchfire Digital Outdoor. “We asked several of the industry’s top experts in billboard financing to help us prepare this guide, contributing the questions they receive most frequently and the inside information independent operators need in order to make an informed decision.”

About Watchfire Digital Outdoor
Watchfire Digital Outdoor engineers and manufactures the best looking and most durable digital billboards available anywhere. The company is the digital billboard division of Watchfire by Time-O-Matic, which has been manufacturing outdoor electric signs for more than 75 years, has been manufacturing LED signs for 10 years, and has more than 12,000 outdoor LED signs in daily operation throughout North America. Watchfire Digital Outdoor is located in Danville, Ill. with marketing and sales operations in Indianapolis. For more information, go to http://www.watchfiredigitaloutdoor.com .

Clarus Communications
412 Orchard Lane
Highland Park, IL 60035
Phone: 847.432.7300
E-Mail: lmuskin@teamclarus.com
Website URL: www.teamclarus.com