FOR IMMEDIATE RELEASE
June 5, 2008

DriveTime TV Realizes 20th Account in South Florida

DriveTime TV, a South Florida based company is pleased to announce its 20th successful install of its namesake product “DriveTime TV”, a full automated remotely controlled digital signage system in Pines Lincoln-Mercury. Understanding the importance of good imaging and appreciating the opportunities for sales growth that digital signage brings; notable local and national retail automotive merchants Braman Automotive, Lehman AutoWorld, Holman Automotive and others selected DriveTime TV to install the latest in-house digital signage system. “DriveTime TV is the most innovative marketing product I have seen in the auto industry in my 36 years” said John Maggio, General Manager of Pines Lincoln-Mercury.

“DriveTime TV”, a revolutionary approach to digital signage was created by DriveTime TV in partnership with Chyron Corporation. “DriveTime TV” allow merchants to keep customers entertained with regular television programming while persuading, informing and entertaining them with custom in-house content. Along with custom preprogrammed in-house content, merchants can also take advantage of “instant alerts” for up to the second in-house controlled custom messages and full video break-in messages.

DriveTime TV was created by former local professor (Barry University & Lynn University) Eric W. Hoffman, PhD and Lynn University graduate Frank Aliaga. DriveTime TV is unique both in its original product offering and ownership with a business partnership drawn from a previous student-teacher relationship.

About Holman Automotive:
Holman Automotive is a leading regional dealer with 8 dealership locations in South Florida and 13 in the Mid-Atlantic and retails nine different automotive brands including Lincoln-Mercury, Saturn, Infiniti, BMW, Honda, Volvo, Bentley, Rolls Royce, and Mini, and others.

About Lehman AutoWorld:
Located in Miami-Dade County, Lehman AutoWorld is the leading Buick, Hyundai and GMC retailer in the area. Lehman AutoWorld sells, services and repairs both new and used vehicles.

About Braman BMW/Mini:
Braman Automotive Group is a leading high-line automotive retailer with 7 locations throughout Florida and Colorado retailing ten different automotive brands including Acura, Audi, Bentley, BMW, Cadillac, Mercedes-Benz, Porsche, Rolls-Royce, and others.

About DriveTime TV
Headquartered in Boca Raton, FL DriveTime TV is a prime developer and supplier of digital marketing solutions. DriveTime TV creates and manages custom digital marketing solutions that are used by the retail automotive industry. For more information about DriveTime TV’s products and services, please visit the company website at www.watchdrivetimetv.com

DriveTime TV
1700 S. Dixie Hwy. Suite 507
Boca Raton, FL 33432
Phone: 561-544-2144
E-Mail: ehoffman@watchdrivetimetv.com
Website URL: www.watchdrivetimetv.com