FOR IMMEDIATE RELEASE
March 14, 2008
1-2-1VIEWTM and AutoNetTVTM announce exclusive partnership for rolling out a digital signage network across the US
SALT LAKE CITY, UT and HONG KONG - Leading Linux-based digital signage solutions provider 1-2-1VIEW and AutoNetTV, the first and largest TV network created for the waiting rooms of automotive service centers, today announced an exclusive partnership to offer a major digital signage network across AutoNetTV’s existing network of several thousand sites across the United States.
Previously reliant on DVD updates, the new digital signage network will provide web-based delivery of content to thousands of screens to offer national advertisers a convenient and immediate way to reach key demographics and improve loyalty and customer satisfaction at the service centers during business hours. After hours, the same delivery network is used to deliver specialized training to mechanics and service personnel.
Managed centrally out of AutoNetTV’s head office using 1-2-1VIEW’s Linux-based media players and content management software, the system enables advertisers and agencies to schedule broadcast quality live video, real-time messaging, pre-encoded video and animated graphics on multiple screens across the entire network of subscribing service centers in the USA.
The network will also feature 1-2-1VIEW’s unique InterFace viewer validation technology which accurately tracks the quantity and duration of viewership per screen across the network to provide advertisers, agencies and service center operators with accurate viewership data.
“Our pledge is to provide credible, entertaining programming that ensures customer satisfaction and delivers upsell and repeat visits to the service centers," said Robert Cannon, chief executive officer of AutoNetTV. “At the same time we want to offer national advertisers convenient and immediate campaign execution and full accountability. To achieve these objectives, we needed a technology solution that allowed us to update our content quickly and reliably across thousands of screens and 1-2-1VIEW proves to be the perfect fit for our requirements.”
The network will initially be rolled out to 150 pilot sites over the coming months before being made available to AutoNetTV’s current and future sites.
1-2-1VIEW will showcase its turnkey digital signage solutions including unique InterFace viewer validation technology at booth #915 at Global Shop in Chicago from 18-20 March.
About 1-2-1VIEW
1-2-1VIEW is a provider of digital signage systems that are Linux based and built on a proven consumer electronics platform. 1-2-1VIEW’s turnkey hardware/software solution is network controlled and scalable to an infinite number of screens. With award winning, ultra light weight media players and web based management, 1-2-1VIEW combines the most advanced technology with low cost of ownership in a dedicated digital signage system that is affordable for any budget. www.121view.com
About AutoNetTV Network
AutoNetTV is shown in waiting rooms of automotive service centers, entertaining consumers in a relaxing environment. They are introduced to important maintenance services, reinforcing the value provided by the trusted, local service center, AutoNetTV helps it’s service center customers achieve higher ticket average and car count while improving customer satisfaction. Advertising on AutoNetTV is a highly effective way to reach the out-of-home audience. Our viewers welcome our fast-paced, entertaining programming and trust the information we provide. AutoNet TV is committed to editorial independence and providing relevant and useful information to consumers. www.autonettv.com
Media enquiries: Anke Gill, Director of Marketing
1-2-1VIEW Corporation
29/F 188 Lockhart Road
Wanchai, Hong Kong
Phone: +852 90318036
E-Mail: agill@121view.com
Website URL: www.121view.com
