FOR IMMEDIATE RELEASE
March 6, 2008

X-Rite and pantone to Showcase Innovation at DRUPA

X-Rite and Pantone to Showcase Innovation in Color Communication from Concept to Consumer at DRUPA

Full-spectrum solutions for brand owners ensure color fidelity across the production value supply chain

GRAND RAPIDS, Mich. - X-Rite, Incorporated (NASDAQ:XRIT), a global leader in color technology, and its wholly owned subsidiary Pantone, Inc., the global color authority, today announced that they will unveil a complete range of color solutions and new initiatives at DRUPA 2008 (Düsseldorf, Germany, May 29 ­ June 11, 2008). X-Rite will showcase its complete product range on stand DO2 in Hall 5, and its PANTONE® products on stand E04 in Hall 9.

X-Rite’s recent acquisition of Pantone enriches the X-Rite product portfolio and positions the company as the leading provider of innovative, integrated, full spectrum solutions for color specification, color management and color communication. X-Rite’s solutions now serve every stage of the print production value supply chain across all media, from concept to consumer, from inspiration to production.

“We have participated in every DRUPA conference for the past 25 years,” said Tom Vacchiano, X-Rite’s chief executive officer. “This year is particularly significant as we will demonstrate some of the company’s greatest achievements to date, and showcase key developments resulting from the merging of the GretagMacbeth and Pantone teams into the X-Rite family.”

Highlights will include, among others, live output of a unique DRUPA tradeshow keepsake product showcasing X-Rite’s real-world color design, color management and color communications solutions, as well as the most current versions of the PANTONE Goe™ System.

Throughout the show, X-Rite and Pantone color experts will demonstrate real world color scenarios from design and prepress to commercial and digital printing and packaging. Color and color QC professionals from all points of the production supply chain will see how X-Rite communicates color across every stage of the workflow process. Demonstrations of each solution in the company’s portfolio, including design, profiling, prepress, proofing, ink formulation, QC and print, will address specific needs for delivering globally consistent, accurate, reproducible and predictable color output across all media types throughout the production value chain.

Reflecting the company’s ubiquitous industry presence, X-Rite’s color standards, devices, software and services will also be showcased on a number of other manufacturers’ and partners’ stands including Canon, EFI, Epson, Hewlett-Packard, Komori, W&H and Xerox.

About X-Rite
(NASDAQ: XRIT) X-Rite is the global leader in color science and technology. The company, which now includes color industry leader Pantone, Inc., develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit www.xrite.com.

About Pantone, Inc.
Pantone, Inc., a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for 45 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone now offers designer-inspired products and services for consumers. More information is available at www.pantone.com.

©2008 X-Rite, Inc. All rights reserved. X-Rite is a registered trademark of X-Rite, Inc. PANTONE and other Pantone, Inc. trademarks are the property of Pantone, Inc. All other trademarks are the property of their respective owners.

X-Rite
4300 44th Street SE
Grand Rapids, Michigan 49512
Phone: 1 603-537-9248
E-Mail: veronique@highrezpr.com
Website URL: www.xrite.com