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FOR IMMEDIATE RELEASE
October 2, 2007
SEGD Announces Release of What is Exhibition Design?
Washington, DC - SEGD (the Society for Environmental Graphic Design), an international
non-profit educational foundation, introduces the ultimate guide to the many facets of
the rapidly emerging discipline of exhibition design. From showroom design to museums
and trade shows, it covers every field that applies graphic information to place and
object.
This unrivalled handbook is a guide to the world of exhibition design, exploring what
constitutes successful design and how it works. It clarifies the roles of the various
design skills involved in exhibition design, and explores how new technology and materials
expand the possibilities for both form and function. It also describes the tools and
processes for design and manufacture, methods of prototyping, and means of transporting,
assembling and dismantling exhibits. What is Exhibition Design? provides a stunning,
diverse portfolio of cutting-edge work from designers and studios around the world. Like
the other titles in the Essential Design Handbooks series, this will be essential reading
for every professional and student involved with exhibition design.
What is Exhibition Design features
- Informative and inspiring case studies
- Looks at exhibition design as part of a collaborative process
- Presents a thorough look at the exhibition design process
Authors
- Jan Lorenc is founder and partner of Lorenc + Yoo Design in Roswell, Georgia.
- Lee Skolnick is founder and principal of Lee H. Skolnick Architecture + Design Partnership in New York, New York.
- Craig Berger is Director of Education & Profession Development at the Society for Environmental Graphic Design in Washington D.C.
What is Exhibition Design?
By Jan Lorenc, Lee Skolnick, and Craig Berger
RotoVision
September 2007
ISBN: 2-94036-166-5
SEGD is an international non-profit educational organization providing resources for
design specialists in the field of environmental graphic design, architecture, and landscape,
interior, and industrial design. SEGD members are leading designers of directional
and attraction sign systems, destination graphics, identity programs, exhibits, and themed
environments.
Environmental Graphic Design embraces many design disciplines including graphic,
architectural, interior, landscape, and industrial design, all concerned with the visual
aspects of wayfinding, communicating identity and information, and shaping the idea of
place.
SEGD
1000 Vermont Ave NW, Suite 400
Washington, DC 20005
Phone: 202 638-5555
E-Mail: ann@segd.org
Website URL: www.segd.org
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