FOR IMMEDIATE RELEASE
Sep. 18, 2007

Daktronics’ New Digital Billboard ‘Hits the Mark,’ Reaches Early Sales Milestone

BROOKINGS, S.D. - Daktronics Inc. (NASDAQ-DAKT) announced today that to date they have received orders for 34 of their new Valo™ OT digital billboards. The orders have come from a mix of new and existing clients, and are in addition to traditional billboard product orders.

An important factor in the Valo™ OT digital billboard’s popularity is its reduced weight and power consumption. This eases structural concerns and reduces operating costs, potentially providing clients with a faster return on investment.

“We are pleased with how well the marketplace is responding to our new product,” said Jeremy Johnson, Daktronics’ billboard sales manager. “We spent a great deal of effort understanding the needs of outdoor advertisers and incorporating those needs into this product. The response from our customers tells us that we’ve hit the mark with our new Valo™ OT product.”

In addition to stunning picture quality, several unmatched features set the Valo™ OT digital billboard apart from the competition. They include a new security system, enhanced automatic dimming technology and an advanced remote display management system.

Daktronics’ billboard manufacturing plant is responding appropriately to the influx of business. “We’re committed to handling our customers' growing digital billboard needs now and into the future,” said Kent Breu, Daktronics’ billboard plant manager. “Our streamlined manufacturing processes reduce costs while improving quality and delivery times.”

To date, Daktronics has installed more than 450 digital billboards, easily making them the industry’s top supplier. The Valo™ OT digital billboards were announced Aug. 15, and will begin shipping in October.

About Daktronics
Daktronics has strong leadership positions in, and is one of the world’s largest suppliers of digital billboards, large-screen video displays and control systems, computer-programmable displays and electronic scoreboards. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications.

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements reflecting the company’s expectations or beliefs concerning future events, which could materially affect company performance in the future. The company cautions that these and similar statements involve risk and uncertainties including changes in economic and market conditions, management of growth, timing and magnitude of future contracts and other risks noted in the company’s Securities and Exchange Commission filings which may cause actual results to differ materially. Forward-looking statements are made in the context of information available as of the date stated. The company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

Daktronics
331 32nd Ave.
Brookings, SD 57006
Phone: 605-697-4000
E-Mail: dwaterman@daktronics.com
Website URL: www.daktronics.com/billboards