FOR IMMEDIATE RELEASE
August 15, 2007

Daktronics Announces Valo™ OT Product, a Revolution in Digital Billboards

BROOKINGS, S.D. ­ Daktronics (NASDAQ-DAKT) of Brookings, S.D., announced the release of a new line of digital billboards today. The first product Daktronics released is the Valo™ OT (Optimized Technology) digital billboard. The Valo™ OT digital billboard combines several unique features with cutting-edge LED technology.

It is the first product to operate exclusively as a digital billboard, as compared to a video display used for billboard purposes. The Valo™ OT display’s singular purpose has allowed Daktronics to tailor the product specifically for outdoor advertisers.

Daktronics engineered the Valo™ OT display to support the ongoing growth of digital outdoor advertising. “We’re really excited about the potential of digital billboards,” said Jim Morgan, CEO of Daktronics. “This technology is reinventing outdoor advertising.”

With Valo™ OT, Daktronics is well positioned to meet the unique needs of outdoor advertisers. Valo™ OT’s unmatched features and Daktronics’ outstanding history of providing quality products and excellent customer service make Valo™ OT the respected choice for outdoor advertisers.

Several features set the Valo™ OT digital billboard apart from the competition. Each feature carries the name Valo™ and embodies the intelligent innovation expected from Daktronics.

The features are: Valo™Mount, Valo™IQ, Valo™Sight, Valo™Lock, Valo™Play, and Valo™Sense.

Valo™Mount is Daktronics’ patent-pending mounting technology, which, by eliminating the need for horizontal stringers, reduces weight and saves money by decreasing the time it takes to install the Valo™ digital billboard.

Valo™IQ, Daktronics’ intelligent remote device management system, instantly generates comprehensive data about the display’s performance. The system monitors components, temperature, operation, and several other performance indicators.

Valo™Sight provides complete 24/7 system monitoring via live video feeds. Combined with Valo™IQ, Daktronics can connect remotely to resolve issues or, if necessary, dispatch an on-site technician.

Valo™Lock safeguards from vandalism by using advanced motion sensors and remote enclosure entry sensors. This technology instantly alerts users of any unauthorized activity at the billboard site.

Valo™Play, Valo’s content player, limits media to static images and governs the hold time of each advertisement to ensure the billboard content conforms to local regulatory codes. Valo™Play allows the digital billboard to conform to the strict standards set forth by the Outdoor Advertising Association of America.

Valo™Sense automatically detects ambient light levels and adjusts the display’s brightness accordingly.

Both Valo™Sense and Valo™Play help illustrate Daktronics’ commitment to governing bodies and to the communities in which digital billboards reside. “Our digital billboards are positive additions to the community,” said Jeremy Johnson, Billboard Sales Manager. “In addition to providing an affordable and flexible medium to advertisers, we are able to perform several public service functions by facilitating Amber Alerts, weather alerts, and law enforcement alerts. This product focuses on the most important needs of our clients, the outdoor companies, as well as municipalities and consumers.”

In addition to the features that have been added to the Valo™ OT product, this new technology features a cabinet that weighs less and a module design that consumes significantly less power than our traditional LED products.

In July, several clients saw the new display in action at a private screening. Since then, more than 20 orders have been placed for the Valo™ OT digital billboard.

Each Valo™ digital billboard will be built and shipped from Daktronics’ billboard plant in Sioux Falls, S.D. The Sioux Falls plant has promptly filled its high volume of orders from the outdoor industry by utilizing standardized and streamlined manufacturing processes.

The Valo™ OT digital billboard represents another addition to Daktronics’ legacy as an LED display pioneer. Since 2001, Daktronics has installed more than 400 digital billboards nationwide, making Daktronics the industry’s top supplier. About Daktronics
Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements reflecting the company’s expectations or beliefs concerning future events, which could materially affect company performance in the future. The company cautions that these and similar statements involve risk and uncertainties including changes in economic and market conditions, management of growth, timing and magnitude of future contracts and other risks noted in the company’s Securities and Exchange Commission filings which may cause actual results to differ materially. Forward-looking statements are made in the context of information available as of the date stated. The company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

Daktronics
331 32nd Ave. PO Box 5128
Brookings, SD 57006
Phone: (605)697-4402
E-Mail: dwaterm@daktronics.com
Website URL: www.daktronics.com