FOR IMMEDIATE RELEASE
July 31, 2007

Avery Graphics Partners with Distributors for Easy Apply Vehicle Wrap Seminars

Painesville, OH - Avery Dennison’s Graphics & Reflective Products Division announced today that is partnering with its distributors across the country to hold Avery Graphics Easy Apply™ Vehicle Wrap Seminars. Distributors in California, Canada, the Northeast, Mid-Atlantic and Midwest have held 21 seminars this year with several more planned in upcoming months.

“Vehicle wrapping is growing by leaps and bounds. The industry started with corporations wrapping their fleets and trucks. Today, consumers are having graphics created and installed on their vehicles to reflect their personal styles,” said Joel Ross, Marketing Communications Manager at Avery Dennison Graphics & Reflective Products Division. “We partnered with our distributors and professional installers to offer printers and sign shops an opportunity to learn the tips and tricks of wrap installation from the experts.”

Professional installers from two of the countries’ premier vehicle wrap companies, SkinzWraps™ and A.P.E.Wraps®.com, demonstrate how to apply Avery Graphics Easy Apply RS™ Film and provide hands-on instruction to attendees. Distributors invite their customers from digital printers, sign shops and restylers to attend the one-day vehicle wrap seminars. Attendees receive a free sample roll of Avery Graphics MPI 1005 EZ RS™ and DOL 1000 in addition to application tools and valuable coupons for first-purchase discounts. The fee for the one-day seminar is determined by the distributor hosting the seminar.

For more information, printers can contact their Avery Dennison sales associate, local distributor or the AnswerLine at 800-443-9380. Information on Avery Graphics products is also available online at www.averygraphics.com.

Avery Dennison Graphics & Reflective Products Division features a broad range of products for digital printing, traditional printing technologies, reflective and cut signage applications. Its products are used in applications ranging from promotional graphics such as signage, banners, labels, exhibits, displays and bus-wrap markings to long-term, durable applications such as fleet markings, backlit signs, vehicle striping and graphics. The Division is a part of Avery Dennison Corporation, a FORTUNE 500 company based in Pasadena, California, with 2006 sales of $5.6 billion and operations in over 50 countries. Products offered by Avery Dennison include: Fasson® brand self-adhesive materials; Avery Dennison® and Paxar® brand products for the retail and apparel industries; Avery® brand office products and graphics imaging media; specialty tapes, peel-and-stick postage stamps, and labels for a wide variety of automotive, industrial and durable goods applications. For more information on the Graphics & Reflective Products Division, visit www.averygraphics.com.

SkinsWraps is a trademark of Skinzwraps, Inc.
APE Wraps® is a registered trademark of Wastegate Technologies, Inc.

Printers can contact their local distributor, Avery Graphics sales associate or the AnswerLine at 800-443-9380 for more information.

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