FOR IMMEDIATE RELEASE
March 22, 2007

New: The viscom INNOVATION AWARD 2007

"And the winner is“, will be the motto for the first time in September when the first viscom INNOVATION AWARD will be presented at the International Trade Fair for Visual Advertising Techniques. “With this new award we want to bring the innovations in our industry more strongly into focus at this event,“ says viscom Director Petra Lassahn. All exhibitors who can put forward an interesting new product may do so in the following five categories: Digital/Large Format Printing, Textile Finishing, Signmaking, Light Advertising and Digital Signage. Each product can only be entered in one category, however, exhibitors may enter more than one product. From all entries submitted, an independent panel of judges will nominate the products to enter the finals, during which one Innovation Award winner will be chosen for each category. Among the members of the panel are the editors-in-chef of our media partners Werbetechnik, Large Format, SIP and TVP.

Products can be entered if they were launched after October 1st 2006. Furthermore, the innovation must have already been fully implemented: “The product must be fully marketable in terms of commercial, design and environmental aspects,“ is how Petra Lassahn sums up the selection criteria. All viscom exhibitors offering products and technologies from the above categories may apply.

Reed Exhibitions Deutschland GmbH
Völklinger Straße 4
Düsseldorf, GERMANY 40219
Phone: +49 211 90 19 12 19
E-Mail: FPflugfelder@reedexpo.de
Website URL: www.viscom-messe.com