FOR IMMEDIATE RELEASE
March 21, 2007

Avery Graphics Releases 2007 Color Selector: New Specialty Films & A7 Film Featured

Painesville, OH ­ Avery Graphics new 2007 Color Selector is a handy new tool for sign shops. More than 460 colors are featured in a convenient easy-to-use and easy-to-see tool. Color options, durability and adhesive qualities of Avery Graphics seven product lines are detailed in the 2007 Color Selector. Actual product samples of the A-Series, Metallic and Specialty Series products are highlighted in this resource.

The Color Selector is free and available for sign shops as they consider their color and vinyl needs for 2007. Sign shops use the Color Selector to distinguish color selections, feel the quality of the vinyl and compare and contrast the durability and gloss level of each product. The guide makes it easy to decide what product is best for each application and to show customers the color selection available to them.

New products featured in the 2007 Color Selector include:
-- A7 Opaque is the perfect option for customers who want the most value for their dollar. It’s a high performance vinyl priced at an intermediate level. A7 Opaque is highly conformable, super glossy and economical for vehicle graphics, window graphics and posters ­ any long-term graphics application.
-- Avery Graphics MARKS-A-LOT® Dry Erase Film featuring Easy Apply™ is easy and quick to install. It will upgrade a chalkboard or smooth surface to a whiteboard. It combines durability, versatility, long-term cleanability and repositionability.
-- Two new specialty films are now available. Hammered Silver Leaf vinyl creates the look of galvanized steel and Black Carbon Weave vinyl provides the look of true carbon fiber. Both are new solutions from Avery Graphics for creating a sophisticated sign image.
-- Nine colors in the A4 Opaque series now come with a 5-year durability guarantee.
-- Saturn® 12-oz. is new and improved with a uniform surface on both sides providing excellent double-sided printing, a new 1/2” thick core makes printing more consistent and prevents sagging, superb hand and lay flat features and three new sizes ­ 54”, 64” and 72” x 50 yard.

To request a free copy of the updated Color Selector for your shop, contact your Avery Graphics distributor or email the sample department at samples.graphics@averydennison.com. To learn more about the products featured in the 2007 Color Selector, go to averygraphics.com.

Avery Dennison Graphics & Reflective Products Division features a broad range of products for digital printing, traditional printing technologies, reflective and cut signage applications. Its products are used in applications ranging from promotional graphics such as signage, banners, labels, exhibits, displays and bus-wrap markings to long-term, durable applications such as fleet markings, backlit signs, vehicle striping and graphics. The Division is a part of Avery Dennison Corporation, a FORTUNE 500 company based in Pasadena, California, with 2006 sales of $5.6 billion. The Corporation develops, manufactures and markets a wide range of products for consumer and industrial markets. For more information on the Graphics & Reflective Products Division, visit www.averygraphics.com.

Avery Dennison Graphics Division
Painesville, OH
Website URL: www.averygraphics.com