FOR IMMEDIATE RELEASE
June 5, 2006

Introducing Infochannel 5 - The Next Generation is Here

Exton, PA - The next generation of the most widely deployed *digital signage * software platform in the world, Scala InfoChannel® (http://www.scala.com) will be announced at InfoComm06 in Orlando on June 7 - 9. With the release of Scala InfoChannel 5 - Scala continues to exceed customer expectations around the world and is now poised to gain an even wider industry lead. InfoChannel 5 further extends the benefits and ROI of digital signage and corporate communications networks around the world.

InfoChannel 5 introduces the brand-new InfoChannel Content Manager which together with other significant Authoring, Network Management and Playback enhancements ensures that this next generation of digital signage software offers unequaled new functionality that benefits both Digital Signage and Corporate Communications customers alike: streamlined interface/workflow, rapid template-based content authoring, sophisticated content management including new channel planning/scheduling modules, new 3D-based rendering engine for improved visual quality, and performance and multiple independent output channels per remote Player PC dramatically reduces hardware costs at remote playback locations.

Of course, the traditional InfoChannel strengths that propelled Scala to its leading position in the industry are still there and better then ever: authoring option provides the fastest system for creation of Dynamic Content in the industry; support for both Interactive (kiosks, touch-screens, etc) and Passive displays; support for both Terrestrial & Satellite (e.g. multicast) IP-based networks; flexible integration with external databases (e.g. POS) or other external systems (e.g. legacy systems) using VBScript, JavaScript or Python; and InfoChannel's realtime rendering at the "point of playback" ensures smaller file sizes, coupled with intelligent file transfers, dramatically reduces network bandwidth requirements. Finally, Scala boasts over 30,000 InfoChannel Players driving hundreds of thousands of screens worldwide - talk about scalability!

*New Content Management & Planning* - Managing your digital signage content can be challenging, but with the new state-of-the-art content management, planning and scheduling tools included in Scala InfoChannel 5, management and control of your network is both improved and simplified - reducing the resources required to control and maintain your network.

*New template support* - plan based content distribution, timetables, and playlists - keep you in control of your network from wherever you are in the world, through the new browser-based interface.

*New Simplified System Management* - Content management and planning are key to the success of any digital signage network, but without careful system management of network components your message may not be delivered to your intended audience. The new InfoChannel Content Manager provides tools for maintenance scheduling, roles and workflows, and a field proven stable and scalable transmission engine all controlled by a new intuitive user interface that ensures reliable delivery of your content to your audience.

*New Superior Visual Quality and Performance* - The appearance and performance of your content will capture and keep your audience's attention with crystal clear, smooth tickers and animations. The new Scala InfoChannel® Player 5 offers many advancements in quality and performance including: multi-channel support per player, auto scaling provides resolution independence, auto rotation makes managing of portrait content a breeze, multiple frames per channel, and more consistent timing in addition to smoother tickers and fonts and overall better performing graphics.

*New Cutting-edge architecture* - Behind every great application is a great architecture. Scala InfoChannel 5 is no exception.

*Newly added features* - including easier upgradeability, better compatibility, secure database backend, proof of playback reporting, and simplified content delivery - give Scala InfoChannel 5 the flexibility, security, scalability, extensibility and ease of use that your market demands.

See the next generation of the most widely deployed digital signage software platform in the world, Scala InfoChannel® in Orlando at InfoComm06. Scala professionals will be demonstrating InfoChannel 5 "live" in Scala's booth #3467. This is the biggest story in digital signage. You can't miss it!

Scala, Inc
350 Eagleview Blvd, Suite 150
Exton, PA 19341
Phone: 610-363-3350
E-Mail: steve.elsner@scala.com
Website URL: www.scala.com