FOR IMMEDIATE RELEASE
May 26, 2006

Duane Reade Signs Agreement With Instore Broadcasting Network To Launch Integrated In-Store Video And Audio Storewide

New York, NY ­ -­ Duane Reade, the leading drug store chain in metropolitan New York, today announced an exclusive agreement with InStore Broadcasting Network (IBN), the largest retail media network in the U.S, to provide an integrated in-store video and audio system for Duane Reade customers. This agreement expands and enhances the existing audio-only agreement between the two companies.

The satellite-delivered network, “PerfectMedia™”, uses strategically placed plasma and LCD screens and proprietary sound technology to empower Duane Reade shoppers with informative, customizable, and useful content focused exclusively on addressing Duane Reade customer interests. Duane Reade customers will now be able to receive news about existing products, new product introductions and special value opportunities.

The initial demonstration stores for Duane Reade “PerfectMedia” will include some of the highest profile retail space in the world. This includes both new and remodeled Duane Reade stores such as those at Times Square (50th and Broadway), 52nd and Park Avenue, 34th and Fifth Avenue, with several other locations expected to be launched in fall 2006.

“As Duane Reade’s commitment to convenience is what makes us and keeps us the leading drug store chain in metropolitan New York, we are excited to expand our relationship with IBN to integrate this complete media product that will further enhance the customer shopping experience,” said Richard Dreiling, Chief Executive Officer of Duane Reade. “We can now coordinate the messages brought to our customers through both in-store radio and video to display fun, exciting and relevant content for our shoppers.”

Robert Brazell, IBN Chief Executive Officer, has been leading the development of Duane Reade’s “PerfectMedia” solution. “First and foremost, we wanted to make sure that Duane Reade customers like this combined service. Our studies clearly show that when a consumer is presented with concise, relevant communications inside a store, they appreciate the suggestions and information. Our in-store radio has been a trusted medium for retailers and shoppers for many years, filling the store with music and messages. Now video screens will help to bring sight and motion to all Duane Reade shoppers.”

The “PerfectMedia” concept has been patented by IBN as it pertains to the combined use of in-store audio and in-store video coupled with transaction results. The synchronization of certain aspects of the media permits a clear and unified communications platform for Duane Reade and advertisers. The ability for the system to have content addressed to individual stores allows for unique language and other localized considerations.

About Duane Reade
Founded in 1960, Duane Reade is the largest drug store chain in the metropolitan New York City area, offering a wide variety of prescription and over-the-counter drugs, health and beauty care items, cosmetics, greeting cards, photo supplies and photofinishing. As of April 1, 2006, the Company operated 247 stores.

About IBN
InStore Broadcasting Network, based in Salt Lake City, UT, is one of the largest retail media companies in the United States, and is the only electronic retail media provider which is measured according to traditional broadcast media standards. The IBN network encompasses 1 billion shopper visits per month in over 15,000 grocery and drug stores within the US and Canada. IBN deploys proprietary, patented technology and systems comprising "PerfectMedia," a uniquely synchronized and integrated media combination including audio, video, and other digital targeting technologies and methods that deliver advertising messages guaranteeing audience reach. IBN recently partnered with retail giant Kroger to install a sophisticated multi-media network deployment across the 2,550 store chain and to provide third-party advertising and retailer-specific content. More information is available at www.ibnads.com.

InStore Broadcasting Network
175 S. Main St.
Salt Lake City, UT 84111
Phone: 801-596-9344
E-Mail: webmaster@ibnads.com
Website URL: www.ibnads.com