FOR IMMEDIATE RELEASE
May 22, 2006

Signage Publication Receives National Award

Alexandria, VA - The Library Journal recently designated What’s Your Signage?: How On-Premise Signs Help Small Businesses Tap into a Hidden Profit Center, a practical guide developed for the small business community, as one of the most notable Government Documents in the U.S. in the State Category. It was one of only 10 winners so honored.

What’s Your Signage?, a project of the New York State Small Business Development Center (NYS SBDC) in partnership with the Signage Foundation and the International Sign Association (ISA), takes small business owners through the steps in restructuring their on-premise signage and turning it into a source of profitability.

The handbook consolidates numerous sources of primary and secondary research and presents the sometimes-specialized material in useable, understandable language for the small business owner.

Introduced in 2004, the handbook has met with critical acclaim and is being distributed widely. Since its publication over 9,000 copies of What’s Your Signage? have been sold. Additionally, the publication was distributed to the New York State University system's SBA and SBDC offices, as well as partner organizations across the nation.

A corresponding Web site is currently in development. The site is also intended for use by the small business community and will feature a searchable database of sign companies. The sign companies listed in this database are limited exclusively to ISA members.

To order a copy of the publication, please visit ISA’s Web site at www.signs.org/files/PDFs/nys_sbdc_order_form.pdf.

ISA is a 1,900 member organization composed of manufacturers, users, and suppliers of on-premise signs and sign products produced by more than 400,000 employees in all 50 states and 69 foreign countries. ISA exists to support, promote, and improve the $30 billion-a-year sign industry, which sustains the nation’s nearly $3 trillion-a-year retail industry.

ISA (Internatonal Sign Association)
707 North Saint Asaph St.
Alexandria, VA 22314
Phone: 703-836-4012
Website URL: www.signs.org