FOR IMMEDIATE RELEASE
April 5, 2006

Avery Graphics Introduces Digital Fabric Media

PAINESVILLE, Ohio - ­ Avery Dennison Graphics Division North America introduces a full line of printable, digital fabric media. These products give printers and sign shops new opportunities to offer superb quality, high margin display options to their customers. Fabrics are growing in popularity in a variety of applications, including retail graphics, banners, flags, sporting event signage, museum exhibit graphics, theatre backdrops, fine art reproduction, and décor applications such as drapes, room dividers, linens and upholstery.

Avery Graphics now offers four different fabric products to meet these application demands. Each product is optimized for digital printing and is compatible with solvent, eco-solvent and UV-curable printing. The products are capable of photo image quality because they are engineered with a high-end top-coat which allows colors to pop and prevents bleeding and fading.

The four fabrics in the Avery Graphics Digital Fabric (DFM) Media line include: Cotton, Flag, Heavy Banner and Canvas. These offerings cover the range of options from the most elite look and feel to outdoor strength and durability. All are backed by the full range of support including free ICC color profiles, technical support, machine recommendations and the Avery Graphics ICS Performance Guarantee Warranty.

The market is expecting tremendous growth in the printed fabric sector. Advertisers and display specialists, looking for alternatives to vinyl, are attracted to this new way to achieve a custom, high-end look on a flexible surface. The Avery Graphics product line allows printers to participate and profit from this growing trend.

Printers can order a FREE point-of-purchase sample book from Avery Graphics’ sample department by emailing samples.graphics@averydennison.com. For more information, call the AnswerLine at (800) 443-9380 or visit the Web site at www.averygraphics.com.

With offices in Painesville and Hamilton, Ohio, Avery Dennison Graphics Division North America features a broad range of products for super-wide and wide-format digital printing, traditional printing technologies and cut signage applications. Its products are used in applications ranging from short-term promotional graphics such as signage, banners, labels, exhibits, displays and bus-wrap markings to long-term durable graphic applications as fleet markings, backlit signs, vehicle striping and graphics. The Graphics Division is a division of Avery Dennison Corporation, based in Pasadena, California with revenues of $5.5 billion in 2005. The Corporation develops, manufactures and markets a wide range of products for consumer and industrial markets. For more information on the Graphics Division, go to www.averygraphics.com.

Avery Dennison Graphics Division North America
250 Chester Street
Painesville, OH 44077
Phone: 1-800-443-9380
Website URL: www.averygraphics.com