FOR IMMEDIATE RELEASE
March 24 2006

HolograFX To Demonstrate 3-D Technology at Globalshop

HolograFX, Inc., today announced it will demonstrate its latest holographic display offerings at the Globalshop 2006 retail show, which begins on Sunday. HolograFX utilizes an emerging advertising technology, which results in an animated, three-dimensional display projected in mid-air. HolograFX displays allow customers to convey their messaging while promoting products in stores and non-traditional locations.

The company’s Magic Eye and HFX-B displays, will both be introduced to the retail and point-of-purchase markets at Globalshop. Key features for both models include the projection of three-dimensional images of up to 18inches high x 18inches wide, which project up to 30 inches outward from the display unit.

“We’re pleased to attend Globalshop 2006, and look forward to introducing our unique messaging system to the retail point-of-purchase industry,” said Daniel Maffeo, president, HolograFX, Inc. “People of all ages love our displays and literally stop in their tracks to listen to our customers’ messaging while experiencing a very cool three-dimensional visual effect with sound. HolograFX displays are an effective way to talk to customers who just aren’t watching traditional advertisements about consumer products.”

HolograFX creates the visual and sound elements of the animations in tandem with client marketing teams to ensure the seamless integration of key branding and product messages. The animated advertisement is then programmed into a HolograFX display module, which can then be wrapped as a large-scale version of the customers’ product, or built into a custom display. HolograFX units are provided to clients on both a short- and long-term rental basis.

For a demonstration and to receive more information about HolograFX, please visit booth #5631 at Globalshop 2006, or contact Rosemary Valenta at rosemaryv@modernmessage.com.

About HolograFX, Inc.
HolograFX, Inc., is an Entertainment Arts Inc. company (OTC: ETAR) with a patented digital media advertising technology, which creates 3D holographic animations that float in mid-air. Clients include PepsiCo, Kellogg’s, Fujifilm, VH1, National CineMedia, Pontiac, Pentax and NASA. For more information about HolograFX and its products, please visit http://www.holografx.com.

HolograFX
27 Bland Street
Emerson, NJ 07630
Phone: 800-599-0370
E-Mail: dan.maffeo@holografx.com
Website URL: www.holografx.com