FOR IMMEDIATE RELEASE
January 6, 2006

Roland Establishes New Strategic Business Units

IRVINE, CA - Roland DGA Corporation, a leading provider of wide-format inkjet printers and integrated printer cutters, vinyl cutters, engravers and 3D modeling solutions, today announced the establishment of additional strategic business units (SBUs) to better serve the company’s growing customer base in the sign, vehicle graphics and broader graphic arts markets. The additional SBUs focus on three major areas of the inkjet business: Color Products, Supplies & Accessories, and Technical & Customer Services, and will enable the company to more fully leverage its resources in these areas.

“We are very enthusiastic about the new organization and about the future growth opportunities for each of these business units,” said Dave Goward, senior vice president and general manager for Roland. “Roland has earned a reputation for excellence in engineering, service and support, and the new organizational structure better reflects this market position. In addition to our vast service and support organization, Roland has developed an award-winning line of certified media, inks and other supplies.”

The decision to establish three new business units follows the formation of the company’s Advanced Solutions Division (ASD) SBU in January 2005, a move that has brought widespread benefits to the Roland ASD customer base. Focused on the company’s vinyl cutting, engraving and 3D solutions, Roland ASD has since enjoyed record levels of growth across each of its product lines.

To manage the SBUs, Roland has formed a new senior management team. Brian McLeod has been named managing director of the Color Products Division. Barry Johnston has been appointed managing director for the Supplies & Accessories Division, and Ron Ball has been named managing director of the Technical & Customer Services Division. Gerald Hiller will continue to manage Roland ASD as managing director.

“It is with pleasure that we announce the promotions of Brian McLeod, Barry Johnston and Ron Ball into their new roles as managing directors,” Goward said. “Together, they bring to the company a wealth of industry expertise, proven leadership skills, and the right vision to inspire our future growth and success. We look forward to the opportunities ahead.”

Roland Strategic Business Units

Color Products Division
Roland's Color Products Division provides sales, marketing and product management for the company’s line of wide-format inkjet printers and integrated printer/cutters. Ranging in size from 30” to 104” in width, Roland’s SOLJET™ and VersaCAMM® inkjets feature powerful VersaWorks™ RIP software and new, tougher ECO-SOL™ MAX ink for durable, trouble-free performance. For the fine art and photography, screen printing, proofing and exhibit graphics markets, Roland offers its Hi-Fi JET™ Pro II FJ-540, a 54”-wide aqueous inkjet printer.

Supplies & Accessories Division, Color Products
The Supplies & Accessories Division markets the company’s line of tested and certified inkjet media and inks. Roland’s media lineup includes more than 50 products that have been strategically selected and profiled for performance with the company’s inkjet technologies. Widely recognized for their performance and durability, Roland inks include the company’s new ECO-SOL MAX ink featured in all VersaCAMM and SOLJET inkjets. In addition, the company offers pigment and dye aqueous inks, HeatWave sublimation inks, and specialty inks including the industry’s only white eco-solvent ink.

Technical & Customer Services Division, Color Products
Roland’s Technical & Customer Services Division provides a full range of service and support programs for the company’s inkjet product line. The division oversees all customer service operations and is responsible for ensuring a positive ownership experience for Roland customers. The Technical & Customer Services Division includes a staff of experienced technical support professionals and field engineers as well.

Advanced Solutions Division
Roland Advanced Solutions Division (ASD) develops solutions for the sign making, engraving, jewelry design and CAD/CAM industries. Major products include CAMM-1 and CAMM-1 PRO vinyl cutters, EGX series engravers, MDX series milling machines, LPX series 3D laser scanners and MPX series photo impact printers. Roland ASD serves customers throughout North and South America with cutting-edge technologies and skilled dealers.

Roland DGA Corporation
Roland DGA Corporation and affiliated companies are pioneers in the development of innovative digital technology for creative professionals. From its inception as part of world-renowned Roland Music, Roland DGA Corp. has introduced an award-winning product line that continues to set new standards for precision, reliability and performance. Professionals worldwide rely on Roland equipment and personnel everyday in the sign, graphic arts, fine art, photography, engraving and 3D modeling industries.

Headquartered in Irvine, California, Roland DGA Corp. serves as the U.S.-based marketing, distribution and sales arm of Roland DG Corporation of Hamamatsu, Japan. Affiliated companies include Roland US and Roland Audio in Los Angeles, CA; Rodgers Instrument Corporation of Hillsboro, OR; and Edirol Corporation of Seattle, WA. Roland DG Corporation is listed on the Tokyo Stock Exchange.

Roland DGA is ISO 9001:2000 certified, and Roland DG is ISO 9001:2000 and 14001 certified. Roland’s Color Products strategic business units market and support the company’s advanced inkjet technologies in North and South America (except Brazil) through its Authorized Resellers.

For more information on Roland Color Products, please call (800) 542-2307 or visit the Web site at www.rolanddga.com. For more information on Roland’s Advanced Solutions Division, please call (888) 273-8895 or visit the Web site at www.rolandasd.com.

Roland DGA Corporation
15363 Barranca Parkway
Irvine, CA 92618-2216
Phone: 800-542-2307 or 949-727-2100
Fax: 949-727-2112
Website URL: www.rolanddga.com